Purple Spruce supports change in two forms: consulting relationships that help organizations focus and move forward, and strategic partnerships with ventures tackling some of the most pressing challenges in care. Through both, we stay committed to work that is grounded, purposeful, and built for real-world impact.

Independent hearing care clinics often face financial pressures that can compromise clinical freedom. Manufacturer-backed loans and med-tech funding can subtly shape purchasing decisions, limiting a clinic’s ability to put patient care first.
The Sound Choice changes that. Through tailored commercial loans, structured consumer financing, and optimized merchant services, it empowers clinics to operate freely — making clinical decisions based on what’s best for patients, not what’s dictated by funding arrangements.
The impact is transformative: clinicians maintain independence, patients gain better access to care, and the integrity of the clinic-patient relationship is protected. When financial systems support choice rather than constraint, everyone benefits.

ICU patients often have eight or more IV lines delivering life-saving medications — but IV line labeling is inconsistent, error-prone, and sometimes carry pathogens. Shift changes, traveling nurses, and darkened rooms add to the risk. This frontline challenge is known as “infusion confusion,” and it has real consequences: infusion-related errors account for 56% of all adverse drug events, including wrong-route mistakes that can be fatal.
MedLite ID solves this problem. Their technology makes IV line identification simple, standardized, and immediate, illuminating the main infusion line so caregivers can quickly and safely access the right line — even under pressure.
MedLite ID improves patient safety, reduces preventable errors, and lowers healthcare costs. It’s a practical solution to a critical, life-threatening problem in modern hospitals.
For thirty years, the hearing care industry has celebrated smaller devices, smarter algorithms, and sleeker designs — yet fewer than one in three people who could benefit actually get care. It’s not a technology problem. It’s a system problem: trust, access, and outdated care models are holding people back.
The Hearing Room Inc. is changing that. By separating product from care, they’ve built a clinic model focused on the person, not the sale. Care is simple, transparent, and equitable — early access strengthens the brain, reduces isolation, and keeps people independent longer.
The result is transformative: more people reconnect with their families, communities benefit from reduced social and cognitive burden, and the health system experiences real relief. The Hearing Room isn’t just a clinic — it’s a new framework for hearing care, proving that success starts with integrity, not technology.

For millions of people, the gag reflex creates anxiety around daily oral care and dental procedures. Brushing, flossing, taking pills, or even routine dentist visits can be uncomfortable, stressful, and sometimes avoided altogether.
NoGag changes that. In just 10 seconds, its patented mixture of salt and citric acid provides up to 60 minutes of effective gag suppression, allowing patients to take control of their oral care and complete dental procedures without stress or embarrassment. Dentist offices love it too — procedures are faster, smoother, and more predictable, reducing scheduling issues and patient anxiety.
Trusted by over 3,000 U.S. dental offices and consumers in 19 countries, NoGag is safe, allergen-free, gluten-free, and suitable for all ages. It works by engaging the ninth cranial nerve to temporarily suppress the gag reflex, making oral care and dental procedures easier, safer, and less stressful for everyone.
Every day, ICU delirium silently affects 70% of patients over 65 — increasing mortality, prolonging hospital stays, and causing long-term cognitive decline. Yet it often goes undetected until it’s too late.
LucidifyAI changes that. Their continuous, objective EEG device, powered by a patented algorithm, gives clinicians real-time insights into patients’ neurological status. By detecting delirium early, it reduces suffering, frees ICU capacity, and saves millions in healthcare costs — all while remaining fiscally accessible for hospitals and health systems.
From saving lives to relieving system-wide strain, LucidifyAI is redefining what success looks like. It’s not just technology — it’s a quiet revolution in critical care, grounded in data, empathy, and impact.
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