{"version":"https://jsonfeed.org/version/1","title":"Purple Spruce","home_page_url":"https://purple-spruce.com","description":"Purple Spruce","author":{"name":"Purple Spruce"},"items":[{"id":"chapter-nine-choosing-not-to-accept-it","html_content":"

There is a moment, once a pattern becomes clear, where something shifts. Not in the system. But in how it is seen.

","url":"https://purple-spruce.com/the-unheard-series/f/chapter-nine-choosing-not-to-accept-it","title":"Chapter Nine: Choosing Not To Accept It","date_modified":"2026-04-26T11:29:54Z"},{"id":"this-is-not-about-hearing-care-chapter-810","html_content":"

Once a pattern is visible, it becomes difficult to ignore. But more importantly, it becomes possible to use.

","url":"https://purple-spruce.com/the-unheard-series/f/this-is-not-about-hearing-care-chapter-810","title":"This Is Not About Hearing Care. (Chapter 8/10)","date_modified":"2026-04-26T11:10:55Z"},{"id":"this-is-not-about-hearing-care-chapter-710","html_content":"

By this point, the pattern is visible. The responses are predictable. The mechanisms - revenue, identity, control - are not hidden so much as they are rarely named.

","url":"https://purple-spruce.com/the-unheard-series/f/this-is-not-about-hearing-care-chapter-710","title":"This Is Not About Hearing Care. (Chapter 7/10)","date_modified":"2026-04-25T17:26:14Z"},{"id":"this-is-not-about-hearing-care-chapter-610","html_content":"

CHAPTER SIX: THE POINT OF FRICTION

","url":"https://purple-spruce.com/the-unheard-series/f/this-is-not-about-hearing-care-chapter-610","title":"This Is Not About Hearing Care. (Chapter 6/10)","date_modified":"2026-04-24T13:14:22Z"},{"id":"this-is-not-about-hearing-care-chapter-510","html_content":"

CHAPTER FIVE: WHERE CHANGE ACTUALLY HAPPENS.

","url":"https://purple-spruce.com/the-unheard-series/f/this-is-not-about-hearing-care-chapter-510","title":"This Is Not About Hearing Care. (Chapter 5/10)","date_modified":"2026-04-24T13:12:36Z"},{"id":"this-is-not-about-hearing-care-chapter-410","html_content":"

CHAPTER FOUR: THE ILLUSION OF DISRUPTION

","url":"https://purple-spruce.com/the-unheard-series/f/this-is-not-about-hearing-care-chapter-410","title":"This Is Not About Hearing Care (Chapter 4/10)","date_modified":"2026-04-24T13:10:38Z"},{"id":"this-is-not-about-hearing-care-chapter-310","html_content":"

CHAPTER THREE: WHAT THE SYSTEM PROTECTS.

","url":"https://purple-spruce.com/the-unheard-series/f/this-is-not-about-hearing-care-chapter-310","title":"This Is Not About Hearing Care. (Chapter 3/10)","date_modified":"2026-04-24T12:58:16Z"},{"id":"the-is-not-about-hearing-care-chapter-210","html_content":"

CHAPTER TWO: THE PATTERN OF RESISTENCE

","url":"https://purple-spruce.com/the-unheard-series/f/the-is-not-about-hearing-care-chapter-210","title":"The Is Not About Hearing Care. (Chapter 2/10)","date_modified":"2026-04-24T12:53:21Z"},{"id":"this-is-not-about-hearing-care","html_content":"

CHAPTER ONE: THIS IS NOT ABOUT HEARING CARE.

","url":"https://purple-spruce.com/the-unheard-series/f/this-is-not-about-hearing-care","title":"This Is Not About Hearing Care. (Chapter 1 of 10)","date_modified":"2026-04-24T12:42:20Z"},{"id":"the-future-of-marketing-collective-identity-not-micro-target","html_content":"

The Promise and Illusion of Trust in the Relationship Era

","url":"https://purple-spruce.com/the-unheard-series/f/the-future-of-marketing-collective-identity-not-micro-target","title":"The Future of Marketing: Collective Identity, Not Micro-Target","date_modified":"2024-11-06T14:33:47Z"},{"id":"abolishing-%E2%80%9Ccommon-sense%E2%80%9D","html_content":"

It’s a phrase we all throw around - “Use your common sense!” - and we assume it means something. But what is “common sense,” really?

","url":"https://purple-spruce.com/the-unheard-series/f/abolishing-%E2%80%9Ccommon-sense%E2%80%9D","title":"Time to abolish “Common Sense”?","date_modified":"2024-10-30T14:41:09Z"},{"id":"if-cities-could-talk-chicago-il-shares-with-halifax-ns","html_content":"

Dear Halifax Regional Municipality ,

","url":"https://purple-spruce.com/the-unheard-series/f/if-cities-could-talk-chicago-il-shares-with-halifax-ns","title":"If Cities Could Talk: Chicago (IL) shares with Halifax (NS)","date_modified":"2024-10-14T18:00:00Z"},{"id":"seeking-simplicity-in-a-complex-digital-world","html_content":"

Is Equilibrium the Key?

","url":"https://purple-spruce.com/the-unheard-series/f/seeking-simplicity-in-a-complex-digital-world","title":"Seeking Simplicity in a Complex Digital World.","date_modified":"2024-09-16T15:48:52Z"},{"id":"reflecting-on-leadership-lessons-from-leeds-general-infirmary","html_content":"

Back in the mid-90s, I started my professional journey at the Hearing & Balance Centre at Leeds General Infirmary. As an Assistant Technical Officer, I was fortunate to work under Chris Ingamells, the Chief Audiologist—a...

","url":"https://purple-spruce.com/the-unheard-series/f/reflecting-on-leadership-lessons-from-leeds-general-infirmary","title":"Reflecting on Leadership: Lessons from Leeds General Infirmary.","date_modified":"2024-09-01T10:32:16Z"},{"id":"a-leadership-imperative-inspired-by-allison-morrow","html_content":"

In the intricate landscape of business and finance, where complexity often reigns supreme, the ability to communicate simply and effectively is not just a skill—it's an art. This art of simplification is masterfully demo...

","url":"https://purple-spruce.com/the-unheard-series/f/a-leadership-imperative-inspired-by-allison-morrow","title":"A Leadership Imperative Inspired by Allison Morrow ","date_modified":"2024-08-13T02:54:51Z"},{"id":"beyond-the-mechanics","html_content":"

Introduction: The Overemphasis on Business Mechanics

","url":"https://purple-spruce.com/the-unheard-series/f/beyond-the-mechanics","title":"Beyond the Mechanics.","date_modified":"2024-08-11T14:00:01Z"},{"id":"leadership-through-words-the-importance-of-depth-authenticity","html_content":"

In today’s rapidly changing world, the way leaders communicate often speaks volumes about their true nature. The words they choose, the topics they emphasize, and the tone they adopt can reveal much about their leadershi...

","url":"https://purple-spruce.com/the-unheard-series/f/leadership-through-words-the-importance-of-depth-authenticity","title":"Leadership Through Words: The Importance of Depth & Authenticity.","date_modified":"2024-08-09T14:07:10Z"},{"id":"stillness-in-leadership-observations-from-burntcoat-head-park","html_content":"

As I sit at Burntcoat Head Park in Nova Scotia, I find myself captivated by the tide’s rhythmic dance in the Bay of Fundy. Melissa Emberley Auty, Isla, Jennifer King-Callon - and family - are off exploring the ocean floo...

","url":"https://purple-spruce.com/the-unheard-series/f/stillness-in-leadership-observations-from-burntcoat-head-park","title":"Stillness in Leadership: Observations from Burntcoat Head Park","date_modified":"2024-08-06T15:00:00Z"},{"id":"embracing-mistakes-a-unifying-thread-in-sports-business-life","html_content":"

Mistakes are an inevitable part of life. They occur in sports, business, and personal journeys, shaping us into who we are today. Recently, the Canadian women's soccer team's scandal at the Paris Games highlighted this u...

","url":"https://purple-spruce.com/the-unheard-series/f/embracing-mistakes-a-unifying-thread-in-sports-business-life","title":"Embracing Mistakes: A Unifying Thread in Sports, Business, & Life","date_modified":"2024-07-29T15:00:00Z"},{"id":"revisiting-the-basics-the-key-to-business-excellence","html_content":"

2024 has been a year of exploration and growth for me, opening doors to new sectors and introducing me to many incredible people.

","url":"https://purple-spruce.com/the-unheard-series/f/revisiting-the-basics-the-key-to-business-excellence","title":"Revisiting the Basics: The Key to Business Excellence","date_modified":"2024-07-26T16:41:14Z"},{"id":"navigating-success-lessons-from-odyssey-77","html_content":"

A Personal Journey through Steele Wheels Motor Museum

","url":"https://purple-spruce.com/the-unheard-series/f/navigating-success-lessons-from-odyssey-77","title":"Navigating Success: Lessons from Odyssey 77","date_modified":"2024-07-07T14:24:31Z"},{"id":"nps-insights-and-the-unified-experience-framework-uef24","html_content":"

In today's rapidly evolving business landscape, customer loyalty and business success are inextricably linked to the quality of experiences companies deliver. At Purple Spruce, we understand that these experiences are no...

","url":"https://purple-spruce.com/the-unheard-series/f/nps-insights-and-the-unified-experience-framework-uef24","title":"NPS Insights and the Unified Experience Framework (UEF24)","date_modified":"2024-07-03T01:17:05Z"},{"id":"embracing-exploration-learning-from-isla%E2%80%99s-curiosity","html_content":"

Our discussions with Isla often surprise, humor, and sometimes even shock—but they always offer valuable insights.

","url":"https://purple-spruce.com/the-unheard-series/f/embracing-exploration-learning-from-isla%E2%80%99s-curiosity","title":"Embracing Exploration: Learning from Isla’s Curiosity","date_modified":"2024-06-24T17:00:00Z"},{"id":"meet-climate-the-ultimate-candidate-for-your-business-strategy","html_content":"

Meet Climate, an unparalleled candidate with 4.5 billion years of experience in environmental regulation and sustainability. With a proven track record of maintaining ecological balance and resilience, Climate is now app...

","url":"https://purple-spruce.com/the-unheard-series/f/meet-climate-the-ultimate-candidate-for-your-business-strategy","title":"Meet Climate: The Ultimate Candidate for Your Business Strategy","date_modified":"2024-06-21T16:00:00Z"},{"id":"revolutionizing-logistics-and-distribution-with-quantum-computing","html_content":"

Introduction

","url":"https://purple-spruce.com/the-unheard-series/f/revolutionizing-logistics-and-distribution-with-quantum-computing","title":"Revolutionizing Logistics and Distribution with Quantum Computing","date_modified":"2024-06-17T16:00:00Z"},{"id":"it%E2%80%99s-not-just-what-you-measure-but-how-you-measure","html_content":"

In the field of business, it's easy to get caught up in what we measure—focusing on key performance indicators (KPIs) and metrics. However, the true value lies in how we approach these measurements. After years of workin...

","url":"https://purple-spruce.com/the-unheard-series/f/it%E2%80%99s-not-just-what-you-measure-but-how-you-measure","title":"It’s Not Just What You Measure, But How You Measure","date_modified":"2024-06-13T16:00:00Z"},{"id":"navigating-corporate-vistas-the-internal-consultant-as-diplomat","html_content":"

Prompted by a recent random encounter with a delightful gentleman named Duff, the owner of Block & Tackle Construction in Nova Scotia, I found myself engaged in a surprisingly deep conversation. Stranded on the highway d...

","url":"https://purple-spruce.com/the-unheard-series/f/navigating-corporate-vistas-the-internal-consultant-as-diplomat","title":"Navigating Corporate Vistas: The Internal Consultant as Diplomat","date_modified":"2024-06-12T16:00:00Z"},{"id":"the-equilibrium-between-trust-respect-a-personal-reflection","html_content":"

Introduction

","url":"https://purple-spruce.com/the-unheard-series/f/the-equilibrium-between-trust-respect-a-personal-reflection","title":"The Equilibrium Between Trust & Respect: A Personal Reflection","date_modified":"2024-06-08T13:44:53Z"},{"id":"do-we-need-to-be-good-to-see-good-or-see-good-to-be-good","html_content":"

In today’s fast-paced and interconnected world, we are bombarded with messages about what to avoid, who to mistrust, and the dangers lurking around every corner. A recent LinkedIn post titled \"10 Dangerous Personalities ...

","url":"https://purple-spruce.com/the-unheard-series/f/do-we-need-to-be-good-to-see-good-or-see-good-to-be-good","title":"Do We Need to Be Good to See Good, or See Good to Be Good?","date_modified":"2024-06-07T00:34:23Z"},{"id":"redefining-success-beyond-gdp","html_content":"

In light of the latest economic data, it’s clear that traditional metrics like GDP are not enough to capture the full picture of economic health and prosperity. As a recent CNN article reveals, the US economy’s growth ra...

","url":"https://purple-spruce.com/the-unheard-series/f/redefining-success-beyond-gdp","title":"Redefining Success: Beyond GDP","date_modified":"2024-05-31T02:13:43Z"},{"id":"navigating-the-purpose-era-equilibrium-in-quality-and-growth","html_content":"

Reflecting on my past keynote about the transition from the Consumer Era to the Relationship Era almost 15 years ago, it's evident that we're now entering another transformative period—the Purpose Era. This shift represe...

","url":"https://purple-spruce.com/the-unheard-series/f/navigating-the-purpose-era-equilibrium-in-quality-and-growth","title":"Navigating the Purpose Era: Equilibrium in Quality and Growth","date_modified":"2024-05-22T01:43:36Z"},{"id":"rethinking-economic-growth-quality-over-quantity","html_content":"

In the realm of economics, the notion of growth has long been heralded as the ultimate marker of success. Yet, as we progress into an era of heightened environmental consciousness and social awareness, it's imperative to...

","url":"https://purple-spruce.com/the-unheard-series/f/rethinking-economic-growth-quality-over-quantity","title":"Rethinking Economic Growth: Quality Over Quantity","date_modified":"2024-05-21T01:29:03Z"},{"id":"the-leadership-imperative-honesty-starts-within","html_content":"

Introduction

","url":"https://purple-spruce.com/the-unheard-series/f/the-leadership-imperative-honesty-starts-within","title":"The Leadership Imperative: Honesty Starts Within","date_modified":"2024-05-18T09:41:19Z"},{"id":"embracing-authentic-communication-in-leadership","html_content":"

Introduction

","url":"https://purple-spruce.com/the-unheard-series/f/embracing-authentic-communication-in-leadership","title":"Embracing Authentic Communication in Leadership","date_modified":"2024-05-18T01:56:00Z"},{"id":"redefining-recruitment-putting-people-back-into-the-process","html_content":"

In the contemporary landscape of employment, where talent is not just a valuable asset but the driving force behind innovation and success, the role of recruiters has never been more crucial. However, amidst the pursuit ...

","url":"https://purple-spruce.com/the-unheard-series/f/redefining-recruitment-putting-people-back-into-the-process","title":"Redefining Recruitment: Putting People Back Into The Process.","date_modified":"2024-05-06T09:31:18Z"},{"id":"embracing-the-power-of-why-a-philosophy-at-purple-spruce","html_content":"

At Purple Spruce, we're not just consultants. We're collaborators, innovators, and problem solvers. Our mission is simple: to empower organizations to reach their full potential and achieve sustainable growth. But behind...

","url":"https://purple-spruce.com/the-unheard-series/f/embracing-the-power-of-why-a-philosophy-at-purple-spruce","title":"Embracing the Power of \"Why\": A Philosophy at Purple Spruce","date_modified":"2024-05-03T00:55:56Z"},{"id":"unlocking-success-the-rise-of-generalists-in-business","html_content":"

In the dynamic world of business, where change is constant and innovation is key, a new type of professional is emerging as a driving force in navigating complexity and driving success: the expert generalist. Traditional...

","url":"https://purple-spruce.com/the-unheard-series/f/unlocking-success-the-rise-of-generalists-in-business","title":"Unlocking Success: The Rise of Generalists in Business","date_modified":"2024-03-05T23:00:00Z"},{"id":"mandatory-arbitration-agreements---what-you-need-to-know","html_content":"

In the intricate web of employment contracts, there exists a clause that often goes unnoticed until a dispute arises – the mandatory arbitration agreement. As individuals eagerly step into the professional realm, many fi...

","url":"https://purple-spruce.com/the-unheard-series/f/mandatory-arbitration-agreements---what-you-need-to-know","title":"Decoding Mandatory Arbitration: Insights from Purple Spruce.","date_modified":"2023-11-24T18:20:29Z"}]}